Opella Purple Brief and Monthly Emails
Opella Purple Brief Ask
What is “Purple Brief”?: A creative initiative by my agency to generate award-winning work for agency brands. I solely developed this idea and it made it to the top five client favorites.
The Ask: Radically simplify self-care with a swipe-based experience that matches consumers with the right Opella products based on their needs (allergy, digestive, pain, and personal care).
CRM Monthly Emails
The Ask: Re-vamp the regular monthly email series for three of Opella’s priority brands—Allegra, Dulcolax, and Xyzal—to drive engagement, deliver value, and keep audiences connected year-round.
(Other Opella brands to which I contributed include Icy Hot, Aspercreme, and Gold Bond.)
